The True Colours of Non-Genuine Inks

From Lamington Road in Mumbai and S.P. Road in Bangalore to the world of online shopping – the availability of non-genuine inks is an issue that brands like...


The 5th ‘P’​ Most Marketers Are Missing Out On

The concept of 4Ps in Marketing was introduced by E. Jerome McCarthy in 1960. Since then all marketing professionals have been taught about the 4Ps in their Business...


Are you funding terrorism?

$1.8 trillion dollar is the fake goods market world over. You might be wondering where all that money goes, as it surely is not in the legal economy....


Counterfeiter’s world will squeeze down to zero — UNIQOLABEL💭An idea that is changing the world.

Let’s define counterfeiting “Exact imitation of something valuable with the intention to deceive or defraud” Let us plunge into simpler definition, Duplication of something (it can be consumer product, certificates...