Tackling Counterfeit Medicines with Emerging Technology

People trust the pharmaceutical companies not just with their money, but their lives. In the case of counterfeit medicines, the stakes are high. Once cheated, in extreme cases,...


Protecting Your Brand from Counterfeiters

Counterfeiting is prevalent in today’s global market. As per the Global Brand Counterfeiting Report, the worldwide counterfeit market is expected to reach 1.82 Trillion USD by the year...


Counterfeit in Herbal Medicines

'I place my trust in nature, The herbs, the roots the flowers, the extracts, At my lowest, I still feel its nurture. It is slow to counteract, But it will leave my...


Why Authenticity Verification and Anti-Counterfeiting are 2 Sides of the Same Coin

While the global supply chain has unlocked a myriad of opportunities for businesses worldwide to expand and prosper, it has also enhanced the black market for fake goods...


The True Colours of Non-Genuine Inks

From Lamington Road in Mumbai and S.P. Road in Bangalore to the world of online shopping – the availability of non-genuine inks is an issue that brands like...


The 5th ‘P’​ Most Marketers Are Missing Out On

The concept of 4Ps in Marketing was introduced by E. Jerome McCarthy in 1960. Since then all marketing professionals have been taught about the 4Ps in their Business...


Are you funding terrorism?

$1.8 trillion dollar is the fake goods market world over. You might be wondering where all that money goes, as it surely is not in the legal economy....


How Uniqolabel Will Squeeze the Counterfeiter’s World Down to Zero

Let’s define counterfeiting “Exact imitation of something valuable with the intention to deceive or defraud” Let us plunge into the simple definition. It is duplication of something (it can be...