Why Authenticity Verification and Anti-Counterfeiting are 2 Sides of the Same Coin

While the global supply chain has unlocked a myriad of opportunities for businesses worldwide to expand and prosper, it has also enhanced the black market for fake goods...


The True Colours of Non-Genuine Inks

From Lamington Road in Mumbai and S.P. Road in Bangalore to the world of online shopping – the availability of non-genuine inks is an issue that brands like...


The 5th ‘P’​ Most Marketers Are Missing Out On

The concept of 4Ps in Marketing was introduced by E. Jerome McCarthy in 1960. Since then all marketing professionals have been taught about the 4Ps in their Business...


Are you funding terrorism?

$1.8 trillion dollar is the fake goods market world over. You might be wondering where all that money goes, as it surely is not in the legal economy....


How Uniqolabel Will Squeeze the Counterfeiter’s World Down to Zero

Let’s define counterfeiting “Exact imitation of something valuable with the intention to deceive or defraud” Let us plunge into the simple definition. It is duplication of something (it can be...